Marketing and Communications Strategy Guide
The Notus Marketing and Communications Strategy Guide is designed to help your business define how it positions itself, who it speaks to, what it stands for, and how it communicates.
Working through structured modules and practical lessons, you will build a coherent marketing and communications strategy that’s tailored to your business. Each step is designed to translate your insight and experience into clear priorities, aligned messaging, and practical plans that can later be translated into campaigns. Make sure to download the Notus Strategy Template (at the bottom of this page) completing sections as you progress through the guide.
By the end of this guide, you will have developed a strategy that reduces repeat decision making, gives consistency to marketing efforts, and helps your organisation to be a more reliable communicator.
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Lesson 1: The Role of Marketing & Communications
Reframe your understanding of marketing and communications and take the first step in creating a strategy for your business.
Reframe your understanding of marketing and communications and take the first step in creating a strategy for your business.
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Lesson 2: The Audience Awareness Journey
Reframe your understanding of marketing and communications and take the first step in creating a strategy for your business.
Reframe your understanding of marketing and communications and take the first step in creating a strategy for your business.
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Lesson 3: The Structure of a Marketing and Communications Strategy
Reframe your understanding of marketing and communications and take the first step in creating a strategy for your business.
Reframe your understanding of marketing and communications and take the first step in creating a strategy for your business.
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Lesson 1: An Introduction to the MAPS framework
Reframe your understanding of marketing and communications and take the first step in creating a strategy for your business.
Reframe your understanding of marketing and communications and take the first step in creating a strategy for your business.
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Lesson 2: Market Analysis
Reframe your understanding of marketing and communications and take the first step in creating a strategy for your business.
Reframe your understanding of marketing and communications and take the first step in creating a strategy for your business.
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Lesson 3: Audience Identification
Reframe your understanding of marketing and communications and take the first step in creating a strategy for your business.
Reframe your understanding of marketing and communications and take the first step in creating a strategy for your business.
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Lesson 4: Peer Assessment
Reframe your understanding of marketing and communications and take the first step in creating a strategy for your business.
Reframe your understanding of marketing and communications and take the first step in creating a strategy for your business.
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Lesson 5: Self Review
Reframe your understanding of marketing and communications and take the first step in creating a strategy for your business.
Reframe your understanding of marketing and communications and take the first step in creating a strategy for your business.
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Lesson 1: Creating Communications Objectives
Reframe your understanding of marketing and communications and take the first step in creating a strategy for your business.
Reframe your understanding of marketing and communications and take the first step in creating a strategy for your business.
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Lesson 2: An Introduction to the Messaging House
Reframe your understanding of marketing and communications and take the first step in creating a strategy for your business.
Reframe your understanding of marketing and communications and take the first step in creating a strategy for your business.
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Lesson 3: Drafting a Promise & Core Message
Reframe your understanding of marketing and communications and take the first step in creating a strategy for your business.
Reframe your understanding of marketing and communications and take the first step in creating a strategy for your business.
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Lesson 4: Defining Content Pillars
Reframe your understanding of marketing and communications and take the first step in creating a strategy for your business.
Reframe your understanding of marketing and communications and take the first step in creating a strategy for your business.
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Lesson 5: Selecting Supporting Messages
Reframe your understanding of marketing and communications and take the first step in creating a strategy for your business.
Reframe your understanding of marketing and communications and take the first step in creating a strategy for your business.
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Lesson 1: Activating Your Strategy
Reframe your understanding of marketing and communications and take the first step in creating a strategy for your business.
Reframe your understanding of marketing and communications and take the first step in creating a strategy for your business.
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Lesson 2: Selecting Acquisition Channels
Reframe your understanding of marketing and communications and take the first step in creating a strategy for your business.
Reframe your understanding of marketing and communications and take the first step in creating a strategy for your business.
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Lesson 3: Designing Campaigns
Reframe your understanding of marketing and communications and take the first step in creating a strategy for your business.
Reframe your understanding of marketing and communications and take the first step in creating a strategy for your business.
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Lesson 4: Assessing Performance
Reframe your understanding of marketing and communications and take the first step in creating a strategy for your business.
Reframe your understanding of marketing and communications and take the first step in creating a strategy for your business.
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Lesson 5: Tracking Progress
Reframe your understanding of marketing and communications and take the first step in creating a strategy for your business.
Reframe your understanding of marketing and communications and take the first step in creating a strategy for your business.
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How to use this guide
Each lessons has sections introducing the core concept that’s addressed, explaining the mechanics of how it works, and giving a real-world example of it in practice. Study the provided example strategies, even if they are for unrelated or adjacent industries to your own, there are universal lessons that can be applied to your business’s marketing and communications strategy.
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The guide is designed so that it can be completed in its entirety independently. However, there will be critical stages throughout the process where it will be beneficial to discuss the directions you’ve decided to take, the work you’ve completed so far, and how best to structure your completed strategy. If you need additional support make sure to book a consultation with one of our strategy experts.
Discuss
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Following the theory section of each lesson you’ll be given a related task. While this may feel like homework, each completed task is one brick in the wall of the overall marketing and communications strategy. This approach ensures that progress is incremental and the drafting of the strategy isn’t overwhelming. When prompted complete the relevant section of your Notus Strategy Template.
Do
Having completed all modules you’ll have the information, knowledge, and tools necessary to implement your new Marketing and Communications Strategy. Make sure to consistently refer to your completed strategy document, record progress, and make adjustments where necessary. If you encounter any difficulties get in touch via email or book a consultation.
Implement
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Learn